Last night was one for the books! Our Vermont friend Noah Kahan — yup, that Noah Kahan — played a benefit concert in Essex Junction, VT last night to raise money for his non-profit organization, The Busyhead Project. And we celebrated by churning up a super-exclusive ice cream flavor just for the occasion! Inspired by Kahan’s song Northern Attitude, Northern Latte-tude featured maple latte ice cream, graham cracker cookie dough, and graham cracker pieces.
A one-night-only delight, Northern Latte-tude thrilled fans throughout the event, and raised over $15,000 for his non-profit organization, The Busyhead Project. The Busyhead Project raises awareness about the importance of mental health, works to reduce the stigma around mental health, and provides mental health resources.
“We were more than excited to partner with Noah Kahan to create this flavor,” said Emily Smith, Ben & Jerry’s Head of Brand Innovation. “With Noah being from Vermont and establishing his non-profit The Busyhead Project to support such an important issue that he cares deeply about, we saw tons of fan gratitude for Noah’s Latte-tude, all while doing good.”
Northern Latte-tude will make a very limited encore at two Vermont Scoop Shops for one day only on Friday, September 20. Look for it at the Burlington, VT and Waterbury, VT Scoop Shops for one day only, while supplies last.
Want to learn more about The Busyhead Project and support their important work? Take action here!
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Your waffle cone just got even sweeter! From Oct. 3 to 17, we’re donating $1 for every waffle cone purchased in Scoop Shops to Advancement Project, a national civil rights organization working to progress human rights and build power in local communities.
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